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strategic marketing |
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Strategic Marketing must be at the heart of everything we do. It is the blueprint which defines the way we conduct our business whichever sector we operate in and whatever our size.
It is the process by which we identify, anticipate and satisfy the demands of our customers - profitably ..
Marketing Plan Development
Creating a Marketing Plan is a challenging and potentially time consuming process which is so often either avoided or ignored by the business, as people prefer to get on with the day job! However a good Marketing Plan is invaluable to most businesses as it is the road map to their success, making sure there is purpose and alignment in everything they do.
At Glint we understand the Marketing Plan creation process and how to quickly and succinctly encapsulate the organisations' aims and objectives into one comprehensive and useful document, which quickly becomes "the bible" by which the organisation lives its life.
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Brand - Research, Creation and Development
Brand is perhaps, one of the most instinctively understood and yet poorly applied Marketing concepts which exists. Where brand identity is clearly defined and integral to an organisation it provides an intuitive approach to day to day business which sets it apart from the rest and provides its own personality which truly differentiates it from the competition.
At Glint we have years of experience of brand creation and development at many levels, through hard issues of collateral consistency and design to soft "human issues" of approach and tone of voice.
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Market Research
So often ignored as expensive and complex - Market Research invariably opens ones eyes to what customers truly want! From simple questionnaires to mystery shopper surveys and focus groups. Glint can provide a range of services to suit an organisations individual needs. Glint also partner strategically with selected larger Market Research specialists for Qualitative and Quantitive statistical analysis.
Feasibility Studies
Analysing new opportunities is so often the best way to validate a "gut reaction" and secure the buy in and funding needed to develop into new areas of business. Requiring a range of skills, time and resource - at Glint we pride ourselves on producing succinct, accurate and well thought through studies which provide firm foundations on which to develop new growth.
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